Purchase

Privacy Policy

1. Collection of Personal Information

Personal information means information about an individual that can be used to identify a specific individual by name, date of birth, or other description contained in the information (including information that can be easily cross-checked with other information to identify a specific individual, and personal identification codes such as facial recognition data).

The company (SHOWROOM Co., Ltd. Location: Shibuya Prime Plaza, 19-1 Maruyama-cho, Shibuya-ku, Tokyo 150-0044, Japan) may collect personal information.In addition, The Company may collect the attribute information that by itself is not constitute the personal information(age, gender, occupation, residential area, etc.), location information, cookies, IP addresses, advertising identifiers (AAID/IDFA), log information related to Internet usage such as service usage history, etc. (hereinafter collectively referred to as "Personal related Information"). If the User provides the Company with personal information when using the Company’s services, the Company may link such information to User’s personal related information, in which case such personal related information will also be treated as personal information.

The Company will disclose the purpose of use of personal information.

2.Purpose of use of personal information

The Company may use the collected personal information for the following purposes.

  • To provide auctions, shopping malls, content and other information provision services, system usage services, and live streaming distribution functions, content distribution functions.
    • Examples include the following uses;
      • To use the User’s registration information, the status of service usage, etc. for the purpose of provide services offered by the Company such as SHOWROOM, smash., SHOPROOM, SHOWSTAGE, SHOWROOM Gaming, SHOWROOM Meet, and other live streaming, video distribution, and live commerce services offered by the Company(hereinafter collectively referred to as the "Company’s services”).
      • To use the User's registration information, the Company’s services usage status, etc. for the purpose of calculating distributions and points earned.
      • To use the User’s GPS location information, information on Wi-Fi access points and signal strength around the terminal, identification information of connected Bluetooth-enabled devices, and other location information (hereinafter “location information”) for the purpose of providing the Company’s services based on the User's location information.
  • To sell, solicit, send, or provide services for products, etc.(Including travel, insurance, and other financial products.) of the Company or third parties
    • For example, the Company may use the User’s information for the purpose of drawing winners for events and campaigns in which the User participates, and to send the User prizes and products as a result.
  • To advertise or promote(including sending direct mail and e-mail) the Company's or a third party's products, etc.
    • Examples include the following uses;
      • To use the User’s User’s information, the Company’s services usage status, etc. for the purpose of providing information such as e-mail newsletters, direct mail, announcements, advertisements, etc., regarding the Company’s services.
      • To use and analyze the User’s location information for the purpose of displaying more appropriate advertisements that meet the needs of individual Users.
  • To charge and billing calculation
    • For example, the Company may use the information (including registration information) such as the name and quantity of products purchased, the type, duration and number of services used, the amount spent, name, address, bank account number and credit card number when billing the Users who use paid services, such as the purchase of digital content.
  • To identity verification and authentication services
    • Examples include the following uses;
      • To use SHOWROOM ID, password, and other User registration information for the purpose of verifying whether the login is from the same User.
      • To use information such as name, date of birth, address, telephone number, bank account number, credit card number, etc. when using certain services that require identity verification or when confirming the identity of a customer in response to inquiries from the User.
  • To provide after-sales service, respond to inquiries and complaints
    • For example, the Company may use the User’s information, the status of service usage, etc. for the purpose of responding to User opinions, inquiries, reports, and other communications.
  • To conduct questionnaires
    • For example, the Company may use the User’s information, the status of service usage, etc. for the purpose of conducting surveys and monitoring (including direct contact with respondents to capture effectiveness).
  • To conduct prize competitions and campaigns
    • For example, the Company may use the User’s information, the status of service usage, etc. for the purpose of conducting events or campaigns in which we offer prizes to winners.
  • To provide affiliate and point services
    • For example, the Company may use the User’s information, the status of service usage, etc. for the purpose of providing the User with a prepaid payment instrument that the User may use to purchase digital content that the Company sells, such as Show Gold.
  • To conduct surveys, statistics, and analysis of marketing data
    • For example, the Company may provide search keywords, web pages viewed, rooms, contents, applications used, products purchased, location information, and other User preferences to advertising companies and information analysis companies for research, statistics, and analysis using their systems.
      ※In the event that the Company outsource analysis work to an ad-related business or information analysis business, the Company may receive analysis results that are aggregated into information that cannot identify a specific individual by itself by adding log information related to Internet usage such as User attribute information and activity history held by the relevant ad-related business or other business to the personal information held by the Company.
  • To provide content recommendations using information such as viewing history
    • For example, the Company may use the User’s information, the status of service usage, etc. for the purpose of displaying recommended rooms on SHOWROOM and recommended content on smash.
      ※The User’s viewing history information includes search keywords, web pages viewed, rooms, contents, apps used, products purchased, etc. The Company may also use information from multiple environments (devices, apps, browsers, etc.) and location information.
  • To the development of new services and functions
    • Examples include the following uses;
      • To use the User’s information, the status of service usage, etc. when the Company improves the Company’s services based on the results of analysis of User usage of our services.
      • To use the User’s information, the status of service usage, etc. when the Company develops new services and improving the quality of the Company’s response to User inquiries.
  • To maintain the system and respond to problems
    • Examples include the following uses;
      • The Company may provide information on User usage environment to cell phone operators to improve the communication environment and to use as reference material for its publication.
      • To use the User’s information, the status of service usage, etc. for the purpose of improving the viewing and delivery environment for live streaming distribution.
  • To other purposes individually specified in each of the Company's services

In the event that the User uses the face recognition function for live streaming, the Company will use face recognition technology on SHOWROOM to identify the User for that streaming.

3.Provision of personal information

The Company may provide personal information to the third party in the following cases.

  • In the case of there is consent of the User in question.
  • In the case of disclosing personal information, it is requested by the court, prosecutor's office, police department, tax office, bar association, or an organization with similar authority.
  • In the case of the Company outsources all or part of its operations to a third party.
  • In the case of the information is disclosed to a party that owes a duty of confidentiality to the Company.
  • In the case of necessary for the exercise of the company's rights.
  • In the case of a merger, transfer of business, or other event that results in the succession of business, the information will be disclosed to the party that succeeds to the business.
  • In the case of permitted by the Personal Information Protection Law or other laws and regulations.
  • In other cases as individually specified in each of our services.

4.Handling of Personal Information at Linked Sites, etc.

There may be links to external sites on the Company’s website or mail magazine. The Company does not take any responsibility for personal information registered on these external sites, as these are not under the jurisdiction of our company. In the case of the User registers their personal information on an external site, please check the privacy policy of that site.

5.System for protecting personal information

The Company handles personal information appropriately in accordance with the Personal Information Protection Law and Privacy Policy. In order to handle personal information appropriately, the Company implements the following safety control measures to ensure the security of information systems that process personal information.

  • Establish a person in charge of information management.
  • Establish a Personal Information Management Committee to determine policies regarding the handling of personal information, confirm the operational status, and assign an Information Management Supervisor, who will guide the appropriate management of personal information.
  • Clarify the employees who handle personal information and the scope of personal information handled by such employees, and establish a reporting system to the person in charge in the event that the fact or signs of violation of the Personal Information Protection Law or related internal regulations are detected.
  • Regularly educate employees on matters to keep in mind regarding the handling of personal information, and provide training on the protection of personal information when employees join the company.
  • Restrict the scope of employees who handle personal information and personal information databases by restricting access.

When the Company outsources the handling of personal information to the third party, the Company outsources it to a party that meets the Company’s standards for selecting outsourcing partners, and the Company enters into a contract with the outsourcing partner to properly manage the operations by the outsourcing partner.

In the event of an accident such as the leakage of personal information, the Company shall report the incident to the supervising authorities in accordance with the Personal Information Protection Law and related guidelines, and take necessary actions such as measures to prevent similar incidents from occurring or recurring, in accordance with the instructions of the relevant authorities.

6.Update of Privacy Policy

The Company may change the privacy policy from time to time. In the case of the important changes on the privacy policy, the Company will notify the User on the website. The Company asks that the User check this page each time the User visit our website to ensure that the User understands the privacy policy.

7.Correction and Suspension of Use of Personal Information

When the User requests correction of the content of personal information in accordance with the provisions of the Personal Information Protection Law that the personal information is untrue, or if the personal information is used for purposes other than those previously announced, or if the personal information was collected through deception or other wrongful means, The Company will conduct the necessary investigation without delay after confirming that the request is made by the customer themselves, and based on the results, the Company will correct the content of the personal information or suspend its use, and notify the User to that effect. If the Company decides not to correct or suspend the use of the personal information, the Company will notify the User to that effect.

If the User requests deletion of their personal information, and the Company deem it necessary to comply with the request, the Company will delete the personal information after confirming that the request is made by the User themselves, and notify the User to that effect.

These provisions do not apply in cases where the Company is not obligated to correct, etc. or suspend the use of personal information under the Personal Information Protection Law or other laws and regulations.

8.Governing Law and Language

This privacy policy shall be governed by Japanese law, and in the event of any conflict of language, the Japanese language shall prevail.

9.Explanation and Disabling of Behavioral Targeting Ads

Behavioral targeting advertising means advertising that analyzes the User's behavior on the website and delivers advertisements that are thought to be of interest to that User, according to the User's attributes, etc.

In order to deliver advertisements that are in line with the interests and concerns of User, the Company uses cookies to acquire the browsing history, response history to advertisements, and service usage history of User who visit SHOWROOM (hereinafter collectively referred to as "Behavioral History Information"), and provides this information to the following advertising delivery services (businesses that operate ad serving services are hereinafter collectively referred to as "Ad serving service providers”.), which then deliver the advertisements within SHOWROOM and to the advertising networks of the advertising delivery services.

The User's behavioral history information that is obtained and provided in order to distribute behavioral targeting advertisements is within the scope that does not identify the individual (i.e., does not include names, addresses, phone numbers, etc.). In case the User wishes to disable such advertisements, please go to the opt-out page on the website of the following Ad serving service provider and make settings to disable behavioral targeting advertisements.

10.Contact for questions and complaints

If you have any questions, concerns, or other inquiries regarding handling of personal information or privacy policy, please contact us using the inquiry form below.

Shibuya Prime Plaza, 19-1 Maruyama-cho, Shibuya-ku, Tokyo 150-0044, Japan
SHOWROOM Corporation Personal Information Officer
https://www.showroom-live.com/inquiry/

Requests to the User

The Company may protect the User registration information with IDs and passwords on the website operated by the Company. The User is responsible for managing their own IDs and passwords.

In order to ensure the safety of the website, please do not post personal information of other people or yourself on the website.

(Revised　January 18, 2021)

(Revised　February 1, 2021)

(Revised　June 18, 2021)

(Revised　September 10, 2021)

(Revised　April 1, 2022)